Jeremy Potvin Advisory partners with executive teams and founders to design the positioning, content systems, and pipeline infrastructure that turn digital presence into qualified demand — not vanity metrics.
Category POV, outcome-based messaging, and the narrative architecture that makes a company legible to its buyers — and to the search systems they start with.
Executive voice, podcast and editorial systems, and a publishing cadence engineered to compound into durable authority over quarters, not weeks.
Landing pages, lead capture, and CRM-integrated funnels built for sales-qualified pipeline — designed, instrumented, and handed off to revenue teams who can run them.
Answer-engine optimization: content engineered to surface inside the AI systems your buyers now reach for first, before they ever open a search results page.
Shopify storefront build and optimization, Amazon and marketplace integration, conversion and merchandising strategy — operator-tested on my own CPG brand, applied to yours.
The work sits between the CMO chair and the creative studio. Strategy documents that actually get executed. Content calendars that actually ship. Funnels that actually convert. After two decades operating across retail, hospitality tech, cannabis, and B2B SaaS, the value isn't another deck — it's the judgment to know which inputs matter and the hands-on fluency to build them.
Engagements are structured as fractional leadership or fixed-scope strategic builds. A small number of clients are accepted each year, by waitlist.
Rebuilt the digital strategy around outcome-based messaging modeled on category-leading SaaS playbooks. Led content operations at the flagship industry event, exceeding every channel target in the first quarter of deployment.
Produced and launched a weekly long-form interview show and companion Substack. Designed the editorial system, guest pipeline, and cross-platform distribution. Beat year-one growth benchmarks within the first quarter.
Built a five-stage funnel from problem/solution content through Unbounce landing pages to Salesforce-qualified leads. Integrated the full stack and handed it off to the revenue team with documented playbooks.
A multi-platform food brand across YouTube, Instagram, and Substack — recipe development, brand partnerships, and editorial cooking content built for a growing subscriber base.
jeremypotvin.substack.com → DTC + Wholesale CPGThe direct-to-consumer and wholesale storefront — home of JPC Spices, a small-batch paprika line (Spanish, Smoked, Hot). Shopify operation, Amazon integration via Marketplace Connect, and a working lab for the DTC playbook I bring to clients.
jeremypotvin.com →If you're building something worth compounding — and you want senior strategic partnership rather than another vendor — tell me a little about it. I respond personally to every inquiry.